Frequently asked questions

The questions we get before you ask them.

Everything below is answered the way we would answer it on a call.

SEO

What is SEO and why does my Dubai business need it?

SEO improves your visibility on Google so customers find you first. In a market as competitive as Dubai, it's how SMBs win organic leads without paying for every click.

How much do SEO services cost in Dubai?

Pricing is scoped to your goals, competition, and the work involved rather than a fixed package. Book a free audit and we'll quote a tailored monthly scope.

How long does SEO take to work?

Most businesses see early movement in 3–6 months, with results compounding the longer you invest.

Do you use white-hat SEO?

Yes, only Google-compliant, penalty-safe techniques built to last through algorithm updates.

Can you help with local SEO and Google Business Profile?

Absolutely. Local SEO and Google Business Profile optimisation are core to winning "near me" searches across the UAE.

What do I get in the monthly report?

A clear report tying keyword rankings and organic traffic to leads, calls, and revenue.

Paid ads

What does Google or Meta ads cost in Dubai?

Two separate numbers: ad spend, which goes straight to the platform, and our management fee, which is scoped to the account size and complexity. We will not recommend a monthly spend before we understand your margins and your sales cycle.

How is my budget split across platforms?

Wherever the buying intent already is for what you sell. Search for people actively looking now, social for demand you need to create. Most accounts run both, weighted by what the data shows is converting.

How quickly will paid ads produce results?

Search campaigns can produce leads within days of launch. The first 2–3 weeks are spent letting the platform learn and cutting what does not convert, so treat early weeks as data, not verdict.

Do you charge a percentage of ad spend?

No fixed formula tying our fee to how much of your money we spend. That model rewards spending more, not performing better, which is not the incentive we want.

What happens if a campaign underperforms?

We tell you, with the numbers, and change it. Underperformance three months in a row without a structural fix is not something we let ride to protect a retainer.

Web & software

How much does a website cost in Dubai?

Depends on scope: a marketing site is a different build to an e-commerce platform or a custom application. We quote against what the site needs to do, not a template tier.

How long does a website build take?

A marketing website typically runs 6–10 weeks from signed scope to launch. Custom software and larger platforms run longer, scoped up front so there are no surprises mid-build.

Do you build on WordPress, or something custom?

Whichever fits the job. WordPress or Webflow for content-led marketing sites, a custom-coded build when performance, a specific user experience, or integration with other systems matters more than editing convenience.

Who owns the site once it is built?

You do. Code, content, hosting access, the lot, from the day it launches, whether or not we continue managing it.

What happens after launch — hosting and maintenance?

Hosting sits under your name, not ours, so you are never locked in. We offer ongoing maintenance and support as a separate, optional retainer for anyone who wants us to keep owning it.

Working with us

Who actually does the work?

In most agencies the team that pitches is not the team that delivers. Your account does not get handed to a junior once the contract is signed. The specialists who scope your work are the ones who run it.

What do you measure?

Impressions, followers and rankings are easy to report and easy to hide behind. Enquiries, booked jobs and revenue are harder, and they are the only reason you are spending anything. Every report we send ties activity back to money.

Do I have to sign a retainer?

Retainers exist, and most clients end up on one. We would just rather earn it than ask for it on day one.

Who owns the accounts and the work?

Accounts, code, content, data, creative. All of it is yours from day one, including if you decide to leave.

AI automation

Where does AI actually help?

Audits, content drafting, ad variants and reporting run at machine speed. Strategy, creative direction and decisions do not. That is how a focused team moves faster than an agency three times the size.

What is the six-week proof of concept?

A working AI solution aimed at one high-value problem, delivered in six weeks so you can judge the result rather than the promise.

Still have a question

Thirty minutes, no pitch deck. We will tell you where the opportunity is and whether we are the right people for it.