PPC & Paid Ads · Dubai, UAE
PPC & paid ads in Dubai
We run performance-driven Google and Meta ad campaigns that fill your pipeline with qualified leads. Built, optimised, and reported by AI-assisted specialists, our paid ads lower your cost-per-lead and grow ROAS, with every dirham accounted for.
Google & Meta certified · ROAS-focused · transparent spend
Why this matters
When someone in Dubai needs a dentist in Marina, a fit-out contractor, or a fund administrator, they do not scroll social media.
Paid search is the fastest route from nothing to qualified enquiries, which is exactly why it is also the fastest route to wasting money. In Dubai the cost per click in competitive sectors is punishing, and a badly built account burns budget within days.
Most accounts we audit have the same problems: broad match soaking up irrelevant traffic, conversion tracking that was never set up properly, and campaigns optimising towards a metric that has nothing to do with revenue.
We build accounts around the commercial reality. What a lead is worth, what you can afford to pay for one, and which searches actually produce them. Then we cut everything that does not.
Our paid ads services
4 disciplines, one team.
Google Search & Performance Max
High-intent search and PMax campaigns that capture people actively looking for you.
Meta (Facebook & Instagram) ads
Creative-led demand generation and lead campaigns across Meta’s platforms.
Landing pages & CRO
Conversion-focused landing pages so your ad clicks actually become enquiries.
Retargeting & remarketing
Bring back warm visitors and past customers with sequenced ads.
How we work on it
Our approach, step by step.
Tracking first
Before a single ad runs we make sure conversions are measured properly. Without that, every optimisation afterwards is guesswork.
Account structure
Campaigns built around intent and margin, not around your service list.
Creative and copy
Multiple variants tested quickly, using AI to produce them and judgment to pick the winners.
Landing pages
We build the page the ad points at, because sending paid traffic to a weak page is the most common and expensive mistake in this channel.
Optimisation and scale
Weekly pruning of waste, budget moved behind what converts, and honest reporting on cost per lead.
Why choose us
What you are actually buying.
ROAS-obsessed
We optimise for revenue and cost-per-lead, not clicks or impressions.
AI creative & testing
Dozens of ad variants tested fast to find the winners.
Full-funnel targeting
From cold reach to retargeting, we capture demand at every stage.
Transparent reporting
You see exactly where every dirham of ad spend goes.
Behind all of it: 14 years of UK and UAE agency experience across search, paid media and web, and an engineering team that has spent over a decade building production systems. You deal with the specialists doing the work.
Who it suits
Worth being honest about this.
A good fit if
You have a defined offer and the capacity to handle more enquiries. You can fund a meaningful test budget. You want results in weeks rather than quarters.
Probably not if
Your margin cannot support paid acquisition in your sector. You have no way to follow up leads quickly. Or you expect ads to work while the underlying offer is uncompetitive.
Our process
Audit & goals
Account audit, tracking check, and clear KPIs.
Campaign build
Structure, audiences, creative, and copy.
Launch & test
Go live and test variants to find winners.
Report & scale
Cut waste, scale winners, lower cost-per-lead.
Report & scale
Transparent reporting and scaling of what works.
Proof of results
Illustrative, replace with real client metrics before publishing.
Frequently asked questions
How much should I spend on ads in Dubai?
Enough to gather data and win, typically AED 5,000+/month in media, scoped to your market and goals. We’ll advise a realistic budget.
Do you charge a percentage of ad spend?
We can work on a flat monthly fee or a percentage of spend, whichever suits your budget best.
Which platforms do you run ads on?
Primarily Google and Meta, plus TikTok and LinkedIn where they fit your audience.
How soon will I see leads?
Search campaigns can produce leads within days; we then optimise for cost and quality over the first weeks.
Do you build the landing pages too?
Yes, conversion-focused landing pages are part of how we lift your results.
Who owns the ad accounts?
You do, always. We work inside your accounts so you keep full ownership and history.
Fill your pipeline
Stop wasting ad spend. Get a free ads audit and a plan to lower cost-per-lead and grow ROAS.